AI Takes Over Logistics Coordination at Growing F&B Brands Cartage AI's WILSON, an autonomous logistics agent, is now handling freight operations for food and beverage companies including Midday Squares, Momentum Beverage, and De La Calle. The platform manages more than $1 billion in freight across 70+ customers, executing tasks like shipment coordination, carrier communication, and exception resolution without human intervention. Unlike chatbots or AI copilots, WILSON embeds directly into existing company systems and workflows—email, phone, Slack—and learns each organization's standard operating procedures to make transportation decisions autonomously.

## Measurable Gains in Cost and Efficiency According to Cartage client data, WILSON delivers concrete operational results: * 88%+ of shipments managed autonomously
* Up to 24% reduction in freight costs through network optimization and aggregated buying power
* 97% reduction in manual logistics workflows "Food and beverage logistics never stops," said Abdul Basharat, Founder and CEO of Cartage AI. "Retailers demand perfect execution, customers expect products on shelves, and every shipment has a direct impact on profitability. WILSON gives logistics teams the ability to operate with the speed and consistency of AI while maintaining the oversight and strategic judgment that businesses require."

Case Studies: Rapid Growth Meets Logistics Scaling Midday Squares, a better-for-you snack brand sold in 11,000+ North American retail locations, has moved 90+ million bars through its own manufacturing facility. The company deployed WILSON to manage repetitive coordination work, freeing its logistics team to focus on strategic initiatives rather than administrative tasks. Momentum Beverage, a Midwest-based company, has used WILSON for more than two years to modernize transportation operations. By automating freight coordination and carrier communications, the company reduced administrative work while improving logistics team visibility. De La Calle, the organic Mexican Cola brand, relies on WILSON to manage transportation across its expanding distribution network without expanding its operations team.

Why It Matters

As F&B companies face pressure to contain transportation costs and meet tighter retailer requirements, autonomous logistics agents represent a potential competitive lever—allowing high-growth brands to scale operations without proportionally increasing headcount. For operators managing complex multi-warehouse, multi-carrier networks, the efficiency gains are measurable.

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Written by FBM Publications Editors