The Launch

Day Out Snacks, the New Jersey-based dessert-inspired protein snack brand, is rolling out two limited-edition fall flavors — Apple Pie and Pumpkin Cheesecake — available exclusively online at getdayout.com and Amazon while supplies last. The drop, which went live August 17, marks the brand's most deliberate seasonal LTO strategy to date, using a constrained DTC window to test demand and gather consumer feedback ahead of potential wider distribution.

Product & Pricing

Both SKUs are built on Day Out's signature nut butter-and-date base, packaged as nine protein balls per 4.5-ounce bag. Each serving delivers 9 grams of protein; the products are gluten-free and non-GMO. Pumpkin Cheesecake — the brand's first dairy-containing flavor, featuring white chocolate chips — rounds out a lineup that previously skewed fully plant-based. Apple Pie layers sweet apple with a warm spice blend. The two flavors are sold in four-, six-, and eight-bag bundles priced at $33, $49.50, and $66 respectively, putting per-bag retail at $8.25 across all tiers.

Better-For-You Segment Context

The launches fit squarely within the accelerating better-for-you snack segment, where brands are racing to capture fall seasonal demand the same way QSR chains deploy pumpkin LTOs to drive daypart traffic. For emerging snack brands without broad foodservice or grocery shelf placement, DTC and marketplace channels serve a dual function: they generate revenue while producing the sell-through data that area buyers and category managers increasingly require before committing retail or foodservice distribution. Founder and CEO Becky Dheri noted that last year's Apple Cider Donut flavor directly informed this cycle's Apple Pie development, pointing to a feedback loop that mirrors the test-and-learn approach larger chains use in limited regional rollouts. The strategy also keeps inventory risk manageable — a meaningful consideration for small-batch producers navigating ingredient procurement in a still-volatile food supply environment.

For foodservice operators and retail buyers tracking functional snacking trends, the protein-ball format has gained traction as a grab-and-go impulse item in coffee shops, college dining, and boutique fitness channels — categories where better-for-you snack innovation continues to outpace legacy salty snack growth. Day Out's clean-label positioning — no artificial flavors, sugar alcohols, seed oils, gums, or emulsifiers — aligns with the ingredient transparency demands operators increasingly hear from health-conscious guests. Whether the brand pursues foodservice or wholesale distribution beyond its current DTC model will likely depend on how quickly these seasonal SKUs move through their online bundles.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.