Casper's Ice Cream is leaning into the holiday impulse window with two limited-edition SKUs under its FatBoy Ice Cream banner — Peppermint and Gingerbread ice cream sandwiches — now hitting freezer cases at select regional grocery chains across 13 states. Both items carry a suggested retail price of $5.99 for a 6-pack and are positioned as seasonal extensions of FatBoy's core Thick N' Creamy sandwich platform.
The Products
The Peppermint sandwich pairs cool peppermint ice cream with dark chocolate wafers, while the Gingerbread variant combines gingerbread-flavored ice cream with graham wafers. The formats mirror FatBoy's existing sandwich architecture, keeping manufacturing complexity low while giving the brand a distinct freezer-aisle presence during the highest-velocity dessert-gifting period of the year. Retail availability spans Albertsons, WinCo, Bashas', Eight Point, AFS, and Bristol Farms doors in Arizona, California, Hawaii, Idaho, Illinois, Indiana, Iowa, Nevada, New Mexico, Oregon, Texas, Utah, and Washington.
Frozen Novelty Context
Seasonal LTO activity in the frozen novelty segment has intensified as manufacturers compete for limited freezer-door facings and shopper attention during Q4. Peppermint and gingerbread are among the highest-recognition holiday flavor cues in retail food, and translating them into a format that already commands brand loyalty gives FatBoy a defensible position against private-label and national novelty competitors. The $5.99 price point for a 6-pack sits squarely in the value tier for branded frozen novelties, a range that has shown resilience even as grocery foot traffic has moderated in some markets.
Russell Stokes, CEO of Casper's Ice Cream, framed the launch around nostalgia and product authenticity. "Peppermint and gingerbread bring a sense of nostalgia, and we loved the idea of reimagining these holiday favorites as frozen treats that feel both familiar and a little unexpected," Stokes said, adding that FatBoy's real-ice-cream formulation is central to the brand promise the company is extending into the holiday daypart.
What's Next
Founded in 1925 and headquartered in Richmond, Utah, Casper's Ice Cream has used innovation awards — FatBoy's Ice Cream Sandwich Pops earned a Progressive Grocer Editors' Picks Award and reached the finals of the FoodBev World Food Innovation Awards — to build retail credibility alongside its legacy portfolio. Holiday LTOs like these represent a low-capital path to incremental distribution and trial, particularly in Western and Mountain markets where the brand's regional roots are strongest. For grocery operators managing frozen-category resets heading into 2027, the FatBoy holiday lineup offers a branded, name-recognition alternative to seasonal private-label programs.
Buyers and category managers tracking the broader frozen novelty and seasonal LTO landscape may also want to watch how the brand's retail distribution strategy develops beyond the current 13-state footprint as Casper's continues to push FatBoy nationally.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
