Atlanta-based marrō has secured retail distribution across roughly 50 Northern California doors spanning three Raley's Family of Fine Stores banners — Raley's, Nob Hill Foods and Bel Air Markets — marking the wellness beverage brand's most significant off-premise retail push to date. The product is merchandised through the chain's Get Curious discovery program, which runs through Nov. 3 and functions as a structured proving ground for emerging better-for-you brands.
At $5.99 MSRP per 12 oz can, marrō sits at a premium price point within the functional beverage set. Each can delivers 12 grams of non-dairy protein, collagen, essential amino acids, electrolytes and B12, with zero sugar and 60 calories. The format — carbonated, fruit-flavored, shelf-stable — repositions bone broth as a grab-and-go cold beverage rather than a sipping broth or cooking ingredient, a distinction that separates it from most existing bone broth SKUs in grocery.
The Get Curious Stakes
Get Curious is not a passive endcap placement. Raley's uses in-program sales velocity to determine which products earn a permanent position in the main store set, effectively turning the promotion window into a buyer audition. For marrō, that compresses the commercialization timeline: consumer trial in the next several weeks directly influences whether the brand moves from a discovery feature into recurring, chain-wide distribution. The program is available both in-store and through raleys.com and the Raley's app for pickup and delivery.
"Getting it into shoppers' hands is everything, because once people taste it, it stops being a someday wellness habit and becomes an everyday one," said Nick Foreste, Founder and CEO of marrō. Foreste positioned Northern California as a strategically deliberate first market, citing the region's wellness-forward consumer profile.
Functional Beverage Context
The functional beverage category has grown increasingly crowded as brands compete across protein, hydration, adaptogens and gut-health positioning — often overlapping on multiple claims. Bone broth as a beverage base remains a relatively uncrowded sub-segment within that landscape; most branded bone broth sits in shelf-stable aseptic cartons or frozen formats rather than carbonated RTD. marrō's three SKUs — Blueberry Lemonade, Peach Mango and Blackberry Lime — are designed to compete on taste accessibility as much as nutritional credentials, targeting morning, afternoon and post-workout dayparts.
For regional grocery operators evaluating the better-for-you beverage set, the Raley's placement offers a data point on whether a premium-priced, protein-forward sparkling broth can achieve meaningful trial velocity in a discovery context. The outcome of the Get Curious window will be a meaningful signal for both the brand and the broader functional NAB segment as it heads into 2027 planning cycles.
For more on emerging beverage brands entering retail distribution, see our coverage of functional beverage trends and better-for-you grocery channel moves.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
