The Concept
MGM Grand will open Four Sixes Ranch Steakhouse in early 2027, installing the celebrity-branded concept in the former Crush American Grill space on the property's restaurant row. The deal pairs MGM Resorts International (NYSE: MGM) with the historic 260,000-acre Four Sixes Ranch in Texas and Taylor Sheridan — the writer-director behind "Yellowstone," "1883," and "Landman" — in what amounts to one of the more closely watched celebrity-dining moves to hit the Las Vegas resort corridor in recent memory.
The steakhouse is not a cold launch: it completes a two-year run elsewhere on the Strip before relocating to MGM Grand with a refreshed menu and redesigned interior. That repositioning — from an independent Strip location into a major resort's controlled footprint — signals a deliberate trade-up in both traffic exposure and operational infrastructure.
Menu and Build-Out
The culinary program centers on prime-grade beef with signature cuts sourced directly from Four Sixes Ranch, supplemented by recipes rooted in authentic Texas ranch cuisine. The beverage program will feature specialty craft cocktails, a curated wine list, and rare spirits — a build-out consistent with the high-check-average, experience-driven steakhouse segment that continues to outperform casual dining on AUV metrics across Las Vegas resort properties.
The interior design is the work of Charisse Cardenas, production designer for Landman, Lioness, and American Sniper, lending the project genuine Hollywood-production credentials. Digital walls will display custom footage commissioned by Sheridan, bringing ranch landscapes into the dining room — a sensory-layering tactic increasingly common at premium resort restaurants competing for wallet share against headline entertainment options.
"The Four Sixes Ranch has always stood for an uncompromising standard of craft and tradition, and bringing that ethos to a stage like MGM Grand is a thrilling evolution," Sheridan said. "Every dish will tell a story of the American West."
Resort-Dining Context
For MGM Grand, the signing extends a celebrity-chef and branded-restaurant strategy that already includes Tom Colicchio, Wolfgang Puck, Joël Robuchon, and Morimoto under the same roof. Adding an IP-driven steakhouse concept tied to one of cable television's most-watched franchise universes diversifies that roster into the entertainment-dining crossover lane — a segment seeing sustained operator interest as hotel groups seek dining outlets that generate their own destination traffic rather than relying solely on hotel-guest capture.
The broader Las Vegas steakhouse segment remains intensely competitive, with resort operators continuously rotating concepts in high-visibility spaces to protect average covers and check averages. Occupying a named space like the former Crush footprint — and backing it with a recognizable entertainment brand — gives MGM Grand a differentiated draw heading into 2027. Additional programming details, menu highlights, and a firm opening date are expected in the coming weeks. Coverage of related Las Vegas and resort foodservice developments and celebrity restaurant ventures continues across Foodservice News.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
