Sushi by Boū has been named to the 2026 Inc. 5000 list of America's fastest growing private companies, recognizing the brand's significant growth from a single speakeasy-style sushi counter in New York City to a national hospitality brand. This marks a major milestone in the brand's national growth.
Sushi by Boū now operates 30 locations across nine markets, with New York, New Jersey, Florida, Illinois, Tennessee, Washington D.C., Puerto Rico, and most recently Utah and Ohio, with an approximate total of 30 locations by the end of 2025.
Founded on the idea of making high-quality omakase more approachable, Sushi by Boū offers intimate, chef-guided tasting experiences that combine culinary craftsmanship, exceptional hospitality and dining experiences that leave a lasting impression. Its small-footprint model has also created a distinctive path for expansion, transforming underutilized spaces within hotels, resorts and other premier properties into high-performing dining destinations.
"We're honored to be named to the Inc. 5000 and recognized as a 2026 Nation's Restaurant News Hot Concept. These milestones aren't just recognition—they're validation of the path we've chosen, a tribute to our team's incredible work, and a reflection of the trust our guests and partners place in us every day. We're proud of how far Sushi by Boū has come, but even more excited about where we're headed. This is only the beginning."
— Erik Nonon, Co-Founder, Sushi by Boū
A Growing National Presence
Sushi by Boū's expansion has been supported by strategic relationships with leading hospitality groups and properties, including Marriott, W Hotel, Hyatt, Hilton, Dream Hotel, Fairmont Hotels & Resorts, as well as PGA National Resort and Brookfield Properties.
The brand's flexible model allows it to activate spaces that may otherwise be underutilized while introducing a unique food and beverage experience for hotel guests, local diners and property partners.
What began as a mission to make omakase approachable has evolved into a brand with undeniable cultural cachet, attracting a growing roster of notable guests across entertainment and sports, recently welcoming Kylie Jenner, Timothée Chalamet, Martin Scorsese, Obsession star Inde Navarrette, JD Martinez, NSYNC legends Joey Fatone and Lance Bass, Hunting Wives stars Malin Akerman, Katie Lowes, Jaime Ray Newman and Brittany Snow, Brandi Cyrus, Ellen DeGeneres' newborn son Rumi, Justin Theroux, Coco, and Buffalo Bills quarterback Josh Allen with Oscar-nominated wife, actress Hailee Steinfeld, among others.
Beyond the Counter
Sushi by Boū continues to extend its reach beyond its restaurants through culinary partnerships, community events and signature live tuna-cutting ceremonies, showcasing the craftsmanship, energy and hospitality that make the brand a one-of-a-kind experience with no boundaries.
Sushi by Boū served as the official food partner of BMW Art Basel in the Hamptons this summer, curated a custom omakase experience for Tales of the Cocktail event in New Orleans and will close out the Yes Chef Festival with its signature live tuna-carving demonstration for approximately 80,000 people. From major statewide festivals to intimate private events, these activations introduce the signature energy of Sushi by Boū from behind the counter to new audiences across the country.
About Sushi by Boū
Sushi by Boū is the nation's largest omakase brand, offering chef-guided tasting menus in intimate, high-energy settings. With 30 locations across nine markets, the brand pairs culinary craftsmanship and approachable hospitality with a highly scalable, small-footprint model that transforms underutilized spaces into distinctive dining destinations. Strategic hospitality partnerships and efficient operational footprint have allowed Sushi by Boū to expand seamlessly into hotels, resorts and unique properties while preserving the intimate experience that defined its first counter.
Today, the brand operates across New York, New Jersey, Florida, Illinois, Tennessee, Washington D.C., Puerto Rico, Utah and Ohio, with approximately 30 locations anticipated by the end of 2025. Their recognition on the 2025 Inc. 5000 list marks a significant milestone in the brand's continued national growth.
About SimpleVenue
SimpleVenue is a national hospitality development group and the parent company of Sushi by Boū, the largest omakase brand in the United States. Founded by Michael Sinensky and Erika London, SimpleVenue transforms underutilized spaces within hotels and real estate properties into immersive, revenue-generating hospitality destinations. In addition to Sushi by Boū, SimpleVenue's portfolio of sister concepts includes Sushi Suite, Fins and Scales, Omakaseed and Wagyu Room.
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