Pinkberry is leaning into summer traffic-driving with a co-branded limited-time offering tied to DC Studios and Warner Bros. Pictures' Supergirl, set to open in theaters June 26, 2026. The Scottsdale-based frozen yogurt chain introduced a themed frozen yogurt and lemonade designed to capitalize on pre-release buzz around one of the summer's most anticipated studio tentpoles.
The brand did not disclose pricing, participating unit count, or projected LTO sales lift in its announcement. Pinkberry operates as part of the MTY Food Group portfolio following acquisition, giving it franchise infrastructure across domestic and international locations. No comp-sales, AUV, or unit-growth figures were released alongside the promotion.
The entertainment co-branding play is a familiar lever in the frozen-dessert and QSR segments, where operators use theatrical release windows to drive incremental daypart traffic — particularly in the afternoon and evening snack occasions where frozen yogurt chains compete most directly. Rivals including Menchie's and 16 Handles have similarly leaned on IP partnerships and seasonal LTOs to generate social-media impressions and in-store urgency during peak warm-weather months when the category sees its strongest throughput.
For Pinkberry specifically, the summer window matters. The chain has faced a competitive frozen-dessert landscape that includes both legacy TCBY-style yogurt formats and newer build-your-own concepts, as well as broader competition from ice cream QSR players and convenience-channel grab-and-go desserts. An IP-anchored LTO with a major studio property offers a relatively low-cost mechanism to earn earned media and foot traffic without heavy promotional discounting that could pressure store-level margin.
The Supergirl film partnership underscores a broader trend of food-and-beverage brands seeking alignment with IP that carries built-in audience scale. Warner Bros. and DC Studios have actively pursued cross-category promotional partners for the film's theatrical launch, and Pinkberry's positioning as a visually expressive, customizable format makes it a natural fit for the kind of galactic color palette the campaign appears to deploy. Terms of the co-marketing arrangement were not disclosed.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
