YiKEDA™, a premium tomato beverage brand under Qingdao Triumph Haofeng Smart Agriculture Technology Co., Ltd., made its international trade debut at SIAL Paris 2026 (October 17–21), presenting its 100% NFC Tomato Juice and Tomato Water Flavored Beverage Series to professional buyers across more than a dozen export markets.
The Product Proposition
The flagship 100% NFC Tomato Juice is formulated without added water, sucrose, fat, artificial colors, flavors, sodium, or preservatives — positioning it squarely in the clean-label beverage segment that has gained traction across both retail and foodservice channels globally. The brand claims it is the first product in China's NFC tomato juice category to earn low-GI product certification, a credential increasingly relevant to health-focused foodservice operators building better-for-you beverage menus. A complementary Tomato Water Flavored Beverage line, which incorporates real NFC tomato juice, rounds out the portfolio for operators seeking lighter, lower-calorie alternatives in the functional beverage daypart.
According to Frost & Sullivan data cited by the company, YiKEDA™'s cherry tomatoes and 100% NFC Tomato Juice have each ranked first in nationwide China sales for two consecutive years — a volume signal that suggests the brand has meaningful cold-chain and production infrastructure behind it, not merely a trade-show concept.
Supply Chain Backing
Founded in 2022, YiKEDA™ draws directly on the greenhouse operations of its parent, Triumph Haofeng, which the company describes as China's largest operator and service provider specializing in smart glass greenhouse agriculture. More than 267 hectares of smart glass greenhouse capacity supply the brand's raw tomato input, managed through a digitalized, standardized system the company says excludes artificial hormones. For foodservice procurement teams evaluating ingredient traceability and supply consistency — priorities that intensified following pandemic-era disruptions — that level of vertical integration is a material differentiator versus commodity juice suppliers.
The brand's current international footprint already spans Hong Kong SAR, Macao SAR, and export markets including the United States, Canada, the United Kingdom, Australia, New Zealand, Singapore, Malaysia, Russia, Thailand, Vietnam, Cambodia, and Laos. SIAL Paris, one of the world's largest food industry trade events, represents a logical next step for a brand seeking European distribution and foodservice partnership conversations.
What Operators Should Watch
The NFC juice segment — defined by not-from-concentrate cold-press processing that preserves more of the fruit's natural profile — has attracted significant operator interest in premium casual, hospitality, and health-and-wellness foodservice environments. Tomato specifically remains an underdeveloped flavor lane in the NFC category compared to citrus and tropical varieties, which could give early-mover foodservice accounts a point of differentiation on beverage menus and brunch programs.
For distributors and area development partners evaluating the brand, key due-diligence questions will center on cold-chain logistics from Chinese production facilities to destination markets, minimum order volumes, and whether the company pursues direct foodservice accounts or works through regional importer intermediaries. The SIAL debut suggests YiKEDA™ is actively seeking the latter conversations.
The clean-label, low-GI positioning also aligns with ongoing menu-health trends covered in recent functional beverage reporting and the broader push by operators to upgrade non-alcoholic beverage programs, a category shift detailed in our coverage of premium non-alc menus.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
