Orangetheory, TRUBAR Launch Co-Branded LTO Protein Bar Nationwide
TRUBAR also takes title sponsorship of Orangetheory's Season of Strength challenge launching June 1, expanding the bar …
TRUBAR also takes title sponsorship of Orangetheory's Season of Strength challenge launching June 1, expanding the bar …
The concept targets family occasions and seasonal gifting, positioning itself as a ready-made alternative to custom scr…
McKee Foods leans into youth sports seasonality with a multiplatform promotion pairing new product launches with co-bra…
The inverted flavor profile — sweet shell, sour center — positions the SKU for impulse grab-and-go sets and nontraditio…
The Simply Good Foods brand targets high-protein snacking velocity at foodservice and retail with two trend-forward SKU…
The Austin-based brand cites growing consumer appetite for nutrient-dense, minimally processed products as the catalyst…
The QSR chicken chain used an Atlanta community event and a live Freak Nasty performance to generate consumer buzz arou…
The Jacksonville opening marks the brand's latest step in a deliberate Carolinas-first development strategy as the chic…
VMG Partners leads the round as BRAMI targets broader retail and foodservice channel penetration amid sustained consume…
The New England frank brand ties its patriotic push to America's 250th anniversary, targeting foodservice visibility th…
The chewy candy brand pairs the LTO with a consumer sweepstakes activation, a move that could lift c-store and foodserv…
The 40-year-old fast-casual sandwich franchise signals a broader daypart and occasion strategy as it reintroduces itsel…