Colombia Avocado Board Targets Foodservice at IFPA Conference The Colombia Avocado Board (CAB) will showcase new resources for foodservice operators at the International Fresh Produce Association (IFPA) Foodservice Conference on July 23–24 in Monterey, California. The board will occupy Booth #807 and sponsor the networking reception on the evening of July 23. CAB is launching a dedicated foodservice webpage designed to assist chefs, operators, distributors, and foodservice buyers. The landing page provides handling and storage guidance, nutrition information, and promotional assets to help operators incorporate Colombian avocados into menu programs. "This conference is one of our favorite annual gatherings because it brings people together who are passionate about fresh produce and committed to incorporating nutritious options in the foodservice category," said Manuel Michel, managing director of the Colombia Avocado Board. "We always look forward to the conversations that happen on the show floor, whether we're reconnecting with longtime partners or meeting someone for the first time. Those relationships are what continue to move our industry forward." CAB emphasizes Colombia's ability to supply year-round availability, varied sizing, and consistent quality as competitive advantages for foodservice operators. The board will serve avocado-based appetizers at the sponsored reception and invite attendees to discuss sourcing opportunities at the booth. "As foodservice continues to evolve, we want to be more than a supplier, we want to be a partner," Michel said. "Today's consumers are looking for fresh, flavorful ingredients in their daily meals and foodservice operators need reliable sourcing partners that can consistently deliver on those expectations. Avocados From Colombia, with our year-round supply, varied sizing and short-term opportunities provide the consistency, flexibility, and dependable quality operators need to create exceptional menu offerings and meeting evolving customer demand." The foodservice landing page is available at avocadoscolombia.com/foodservice/.
Why It Matters
With year-round supply and flexible sizing, Colombia represents a meaningful alternative to traditional domestic avocado sourcing, particularly relevant for operators managing menu consistency across seasonal demand cycles. Direct engagement at IFPA positions CAB to convert distributor and operator relationships into expanded program volume.
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Written by FBM Publications Editors
