Italian import specialist Enovation Brands is leaning into holiday seafood-menu occasions with a trade push for Gemma di Luna Prosecco DOC, framing the $16.99 SRP sparkling wine as a low-friction, single-bottle pairing solution for operators building Feast of the Seven Fishes programming. The play is aimed squarely at casual Italian, polished casual, and independent seafood operators looking to drive beverage attachment during a high-check holiday daypart.
The Beverage Case
At $16.99 per 750mL — with a 3-pack 187mL format at $19.99 — the Prosecco fits comfortably into a by-the-glass program at a $12–$14 pour price, a margin window that matters when operators are managing front-of-house labor and trying to lift per-cover spend without complicating wine-list execution. Gemma di Luna is made from 100% Glera grapes under DOC certification and comes in at 10.5% ABV, a spec that plays well against operators increasingly mindful of responsible-service concerns and lighter-drinking trend lines. Lisa Schuster, National Marketing Director for Enovation Brands, summed up the pitch concisely: "You do not need seven courses or to make everything from scratch. A bit of creativity, some clever store-bought shortcuts, and Gemma di Luna Prosecco are all you need to create a memorable celebration."
Menu Application
The brand is offering operators three menu formats that reduce kitchen complexity while keeping check averages intact. A seafood grazing board — what the brand calls a "seacuterie" build — requires minimal prep, can span dayparts from brunch through late-night, and sources largely from broadline sushi and shrimp platters supplemented by tinned Italian tuna, smoked oysters, sardines, and caviar. The format aligns with the shareable, shareable-format trend that has driven appetizer and small-plate attachment across the casual-dining segment over the past two years. A one-pot Zuppa di Pesce — aromatics, white wine deglaze, fish stock, and staged seafood additions — is positioned as a labor-light centerpiece that moves from prep to tableside in a single Dutch oven. For operators seeking a signature LTO with strong visual appeal, a Lobster Mac & Cheese built with pre-cooked or frozen lobster (one pound per six covers) can be assembled ahead of service and finished to order in the oven. The dish leverages familiar comfort-food equity while justifying a meaningful price premium over standard pasta entrées.
Importer Footprint
Enovation Brands operates as the exclusive U.S. importer for Gemma di Luna and a portfolio of Italian labels including VOGA Italia, Ca' Montini, and Luna Di Luna. The company joined the Italian Wine Brands, S.p.A. family in 2022; IWB, Italy's largest private wine group and the world's leading Prosecco producer by volume, shipped 160 million bottles across 95 countries in 2025. That supply-chain depth matters for on-premise buyers who need reliable case availability through the compressed November–December holiday booking window. Gemma di Luna is available nationwide, which reduces the sourcing friction that can stall limited-time beverage program rollouts at multi-unit operators.
For operators in the Italian-segment and polished-casual tier, the Feast of the Seven Fishes occasion represents a meaningful revenue window: a high-participation tradition with a built-in appetite for seafood towers, shared platters, and premium pours. Beverage programs that can deliver a credible Italian sparkling option at an accessible by-the-glass price point are well-positioned to capture that incremental spend. Operators exploring broader holiday beverage programming will find the single-SKU pairing model reduces training burden and simplifies ordering cycles — two practical advantages when seasonal staffing is already stretched.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
