The Launch

Nutiva is moving deeper into the condiment aisle with three globally inspired sauces and marinades — Kung Pao, Teriyaki, and Korean BBQ — launching exclusively at Sprouts Farmers Market this month at a $7.99 retail price point. The line extends the organic food brand's existing Coconut Aminos platform into a broader cooking-sauce format, packaged in 10 oz. squeeze bottles designed for stir-fry, grilling, glazing, and marinating applications.

The Product Details

Each sauce starts with Nutiva's Coconut Aminos base, blended with organic spices, mirin, rice vinegar, sesame seeds, and ginger. All three SKUs carry USDA Certified Organic and Certified Gluten-Free status, are soy-free and non-GMO, and contain no artificial flavors or gums. The Teriyaki variant is formulated with 54% less sodium than the leading brand — a spec the company is leaning on in a condiment category where sodium reduction is an increasingly active battleground. The full line is positioned at the intersection of clean-label standards and restaurant-quality flavor delivery, a pairing that has driven rapid growth across the better-for-you grocery segment.

Market Context

The Sprouts-exclusive launch reflects a wider shift in retail foodservice dynamics. As restaurant and takeout costs remain elevated — USDA food-price data continues to show food-away-from-home inflation outpacing grocery — consumers are increasingly seeking pantry solutions that replicate global dayparts at home. Asian-inspired sauces, including Korean BBQ and teriyaki, are among the fastest-growing flavor profiles in the U.S. condiment market, making the timing of Nutiva's entry strategically sound. Sprouts Farmers Market, with its natural and organic shopper base, is a logical first-mover retailer for a brand positioning against conventional high-sodium, additive-heavy competitors in the sauces-and-marinades set.

"We wanted to provide an effortless way to elevate everyday meals," said Abby Stickney, Vice President of Marketing at Nutiva. "By partnering with chefs, we've made it easy to bring authentic, healthy, and restaurant-quality global flavors to the dinner table."

Nutiva has flagged additional retail distribution beyond Sprouts, though no timelines or banners were disclosed. The Food & Beverage Magazine network has tracked accelerating interest from organic-certified brands entering the cooking sauce and condiment category as a margin-accretive adjacency to their core culinary oil and supplement lines — a pattern Nutiva's move fits squarely.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.