Join the summer of flavor: bold flavors meet can't-miss rewards in a limited-time drop designed for peak summer cravings

SAN DIEGO, June 16, 2026 /PRNewswire/ -- It's officially the summer of flavor at QDOBA, with two new menu items available now for a limited time only! Introducing Spicy Tequila Lime Steak, a seasonal flame-grilled steak that adds tangy heat with Cholula® Original Hot Sauce to burritos, bowls and more, as well as Churro Chips, the restaurant's first Mexican-inspired dessert in over a decade that's a fun, snackable twist on a classic fried pastry. Paired with a new seasonal rewards activation, Summer Rewards on Q, QDOBA also delivers a full season of surprise perks for Rewards Members.

Inside the rollout

Why it matters

For industry operators, this is another data point in the structural change reshaping the operators sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.

 Join the summer of flavor: bold flavors meet can't-miss rewards in a limited-time drop designed for peak summer cravings

SAN DIEGO, June 16, 2026 /PRNewswire/ -- It's officially the summer of flavor at QDOBA, with two new menu items available now for a limited time only! Introducing Spicy Tequila Lime Steak, a seasonal flame-grilled steak that adds tangy heat with Cholula® Original Hot Sauce to burritos, bowls and more, as well as Churro Chips, the restaurant's first Mexican-inspired dessert in over a decade that's a fun, snackable twist on a classic fried pastry. Paired with a new seasonal rewards activation, Summer Rewards on Q, QDOBA also delivers a full season of surprise perks for Rewards Members.

For more industry intelligence built for operators, explore Food & Beverage Magazine's coverage and our latest industry analysis. Have a take on this story? Drop a comment below — we want to hear how it's playing out in your operation.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.