Rise Baking Company, a Minneapolis-based contract and branded manufacturer serving in-store bakeries and foodservice operators, will exhibit at the 2026 International Dairy Deli Baking Association Show in Orlando, June 7–9, positioning its latest portfolio as a direct answer to persistent back-of-house labor constraints and consumer demand for cleaner ingredient decks.
The company will showcase four product pillars at the show: clean-label innovations, labor-saving bakery solutions, trend-forward decorating concepts, and seasonal flavor platforms. Rise frames the lineup as a toolkit for operators looking to drive impulse purchases at the bakery case without adding skilled labor hours — a calculus that has become central to the value proposition of finished and par-baked goods suppliers across the foodservice supply chain.
Labor pressure remains an acute challenge for in-store bakery departments and foodservice operators alike. According to recent operator surveys tracked by the foodservice supply chain desk, nearly 60% of multi-unit operators cite back-of-house staffing as a top barrier to expanding scratch or semi-scratch bakery programs — a dynamic that benefits fully finished and thaw-and-serve suppliers such as Rise. The company's booth presence at IDDBA signals a continued push to convert that labor anxiety into incremental unit volume.
On the trend side, Rise's seasonal flavor concepts and decorating inspiration are designed to help retail and foodservice buyers execute limited-time offerings without retooling production. LTO velocity has become a key traffic driver in the bakery daypart, with operators across the QSR and fast-casual segments leaning on differentiated sweets and baked goods to defend afternoon and snack daypart share against convenience-store and grocery competition.
Rise Baking Company operates as a manufacturer for both retailer private-label programs and branded foodservice accounts, giving it dual exposure to grocery channel in-store bakery buyers and commercial foodservice purchasing teams — both of whom will be represented heavily on the IDDBA show floor. The company did not disclose specific SKU counts, AUVs, or revenue figures tied to the new product introductions.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.