Tipsy Scoop is rolling a tequila-branded LTO across its entire Barlour footprint, debuting the Pantalones Peaches & Cream Margarita Ice Cream on July 22 at $8.50 per scoop or $16 per pint — with nationwide direct-to-consumer fulfillment via Goldbelly at $109.95 for a four-pint pack.

The flavor — fresh peach ice cream infused with Pantalones Organic Reposado Tequila and tangy lime — runs through August at Tipsy Scoop's company-owned units in New York City and Philadelphia, plus franchise Barlours in Washington D.C., the Bahamas, Portland, Nashville, Pensacola, and Baltimore. The Goldbelly channel extends the LTO's revenue window beyond walk-in traffic, a meaningful lever for a specialty concept whose scoop-shop model depends on high-margin impulse visits.

Dallas Expansion Play

The partnership also serves as a soft launch vehicle for Tipsy Scoop's newest franchise market. Later this summer, the brand will debut the Pantalones Dallas Margarita Sorbet — a dairy-free, vegan sorbet made with Pantalones Organic Reposado, orange liqueur, and fresh lime juice — as a permanent menu item at its incoming Dallas Barlour at 506 N Bishop Ave in the Bishop Arts District. Pricing mirrors the national LTO: $8.50 per scoop, $16 per pint. Anchoring a new-unit opening with a co-branded, market-specific SKU is a low-cost awareness tactic that gives the franchisee a built-in local story at launch.

Brand Equity on Both Sides

For Pantalones, the USDA-certified organic tequila co-founded by Matthew and Camila McConaughey, the Tipsy Scoop collab puts the Reposado expression in front of a decidedly on-premise-adjacent consumer: the adult dessert occasion. The brand's Reposado scored 93 points from Wine Enthusiast and has taken Double Gold at the San Francisco World Spirits Competition for three consecutive years, most recently earning the Añejo a Platinum designation in 2026. That credentialing matters when a spirits brand enters a foodservice channel — operators and franchise buyers evaluate ingredient provenance.

For Tipsy Scoop, alcohol-infused frozen desserts occupy a narrow but durable niche in the better-for-fun segment. Founder and CEO Melissa Tavss has built the concept around cocktail-to-scoop translations since 2013, and co-branded drops with recognized spirits labels accelerate social reach without proportional marketing spend. Pantalones CMO Persia Tatar framed the logic plainly: "Tequila belongs in more places than just your glass."

For operators tracking alcohol-adjacent daypart extensions, the collab is a useful case study in how spirits brands and specialty foodservice concepts can share development costs on a limited-time program while each capturing incremental trial. The adult-beverage crossover trend in frozen desserts mirrors broader moves in LTO strategy across QSR and fast-casual segments, where co-branded items routinely outperform solo launches on social engagement metrics.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.