Philadelphia-based Zahav Foods has launched two flavored hummus extensions — Hummus Matbucha and Hummus Harissa — now stocked across 185 Whole Foods Market locations in 20 states, along with a simultaneous retail expansion into Bristol Farms, Giant, Barons Market, Harris Teeter, and McCaffrey's Markets. The rollout completes a flavored trifecta that began in April 2026 with Hummus Schug and positions the two-year-old CPG brand to press its advantage inside the competitive refrigerated-dip set.

The Retail Footprint

The Whole Foods placement spans key metro markets including Boston, Philadelphia, Washington D.C., Denver, Los Angeles, and San Diego — covering the Pennsylvania, Mid-Atlantic, North Atlantic, DMV, Colorado, and South Pacific regions. In Southern California, all four Zahav Hummus SKUs are now on shelves at 14 Bristol Farms locations, while Barons Market carries the Classic and Schug varieties across 10 San Diego and Riverside County doors. In the Mid-Atlantic, Giant is expanding from 31 to 51 locations and adding Hummus Harissa and Schug to its set; Harris Teeter, a Zahav retailer since November 2025, is rolling out Hummus Schug to 217 doors. McCaffrey's Markets in Southeastern Pennsylvania and Central New Jersey newly carries all four SKUs.

The two new flavors retail at $7.99 for a 10 oz package at Whole Foods — a price point consistent with the brand's premium positioning. Each variety layers a flavored condiment over the brand's base hummus: Matbucha brings a Moroccan roasted-pepper-and-tomato profile, while Harissa delivers a smoky North African heat built from Aleppo, guajillo, chipotle, and bell peppers. The base recipe uses six ingredients — tehina, chickpeas, lemon juice, salt, cumin, and garlic — with no added oil or preservatives. All SKUs carry Non-GMO, Gluten Free, Kosher, and Seed Oil Free certifications.

Category Context

Zahav Foods ranks No. 6 among 129 hummus brands tracked in NielsenIQ's latest 13-week data, a notable position for a brand that only reached nationwide Whole Foods distribution in September 2024. The U.S. refrigerated hummus category has attracted significant chef-driven and better-for-you entrants over the past several years, with premium and restaurant-branded products commanding shelf space that legacy brands once held exclusively. Zahav's tehina-forward formula — using roughly four times the roasted tehina of conventional recipes, sourced from Philadelphia supplier Soom Foods — differentiates it on ingredient architecture rather than simply flavor variety.

For operators tracking the restaurant-to-retail pipeline, the Zahav Foods trajectory is instructive: the brand was co-founded in 2024 by Chef Michael Solomonov and Steven Cook, the hospitality duo behind the Michelin-recommended Zahav and Laser Wolf concepts in Philadelphia, and it built its retail velocity on the credibility of an 18-year-old fine-dining flagship. That pathway — from tasting-menu signature dish to refrigerated grocery shelf — mirrors moves made by other culinary-driven brands seeking to extend foodservice intellectual property into consumer packaged goods. The distinction here is that hummus is already a high-velocity refrigerated category with established mass-market competitors, making Zahav's NielsenIQ rank a meaningful signal of consumer pull.

For specialty and natural grocery buyers, the simultaneous multi-banner expansion — Whole Foods, Bristol Farms, Giant, Harris Teeter, and regional independents — suggests the brand is executing coordinated area development rather than opportunistic one-off placements. That kind of structured retail distribution strategy typically signals a brand preparing to approach broader conventional grocery channels.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.