Better-for-You
GLP-1 Pipeline Expands: Oral MC3R/MC4R Agonist Enters Phase 1
A new class of oral obesity therapy now in human trials could reshape the appetite-suppression landscape alongside GLP-…
Better-for-You 45 stories
Better-for-You
WK Kellogg Rolls SPOONS Nutrition Label Across Cereal Portfolio
The evidence-based front-and-back-of-pack guide hits Raisin Bran, Frosted Mini-Wheats, and All-Bran as operators and re…
Better-for-You
Chomps Drops 'Le Chic'ken' Purse to Launch Chicken Sticks
The Chicago-based meat snack brand leans on a fashion stunt to drive awareness for its chicken stick SKU extension, tar…
Better-for-You
Wilde Enters Cracker Aisle with Chicken-Breast, Real-Cheese SKU
The real-protein snack brand also debuts a 100,000-sq-ft USDA-regulated production facility as it moves beyond its chip…
Better-for-You
Fields Good Launches Functional Cookie Line on $1.8M Seed
Ashley Fields and Kim Anderson target focus, protein, and sleep dayparts with a direct-to-consumer rollout ahead of ant…
Better-for-You
Jumex GoMix Gummies Hit Walmart in U.S. Snack Aisle Push
The Mexican juice brand extends its fruit-forward portfolio beyond beverages, targeting retail snack adjacency as bette…
Better-for-You
Mía Targets GLP-1 Users With 22g-Fiber Protein Shake Launch
The SKU positions fiber — not protein — as the primary macro, entering a crowded functional-beverage set at a moment wh…
Better-for-You
Heartland Food Products to Acquire Whole Earth Brands' Americas Sweetener Portfolio
The deal adds Equal, Whole Earth, Swerve, and Chuker to Heartland's existing Splenda and SlimFast stable, consolidating…
Better-for-You
Clean Simple Eats Enters 100 Costco Doors With Clear Protein Soda
The Utah-based health-and-wellness brand eyes club-channel scale as functional beverage demand reshapes center-store pr…
Better-for-You
PepsiCo Foods Extends PopCorners Into Protein Snack Segment
Three flavors — Hickory BBQ, Zesty Cheddar, and Cinnamon Delight — anchor a popped, never-fried platform play in the hi…
Better-for-You
Nature's Own Relaunches Full Portfolio With 38% Fewer Ingredients
The No. 1 selling loaf bread brand goes Non-GMO Project Verified chain-wide as consumer research shows 80% of parents w…
Better-for-You
Dr. Brown's Enters RTD Hydration With Electrolyte Solution Launch
The St. Louis-based baby-products brand extends into the fast-growing pediatric hydration segment with a no-artificial-…