Better-for-You
Danimals Reformulates Kids' Yogurt Line With Calcium, Vitamin D & Fiber
Smoothies shed 25% of total sugar in the reformulation; brand pairs the launch with a MAGNA-TILES LTO activation and pe…
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GoGo squeeZ Expands Into Protein Snacks With New Portfolio Push
The move follows Bel US's acquisition of Brainiac brands and the SlymeZ launch, signaling accelerated SKU expansion int…
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teapigs Launches 4 Caffeine-Free Herbal Blends in First Innovation Push in 5 Years
Ginger & Manuka Honey, Strawberry & Juniper, Chamomile Lullaby, and Pumpkin Spice Chai hit Amazon now; teapigs.com roll…
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Quest Nutrition Breaks 10-Year Chip Flavor Drought with Dill Pickle SKU
The Simply Good Foods brand targets high-protein snacking velocity at foodservice and retail with two trend-forward SKU…
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Kettle & Fire Reshapes Leadership as Bone Broth Category Expands
The Austin-based brand cites growing consumer appetite for nutrient-dense, minimally processed products as the catalyst…
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BRAMI Closes $33 Million Series B to Scale Protein Pasta Nationally
VMG Partners leads the round as BRAMI targets broader retail and foodservice channel penetration amid sustained consume…
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Novus Foods Launches Winky Protein Pudding in Refrigerated Snack Set
The Cincinnati-based company is targeting the functional-snack daypart with a creamy, indulgent format it says leads wi…
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Twisted Alchemy Expands Into Whole Foods Across 5 States
The Whole30-approved craft mixer brand builds on a late-2024 Southwest and Midwest debut, pushing deeper into coastal a…
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oHy Hydrogen Sparkling Water Enters Texas via H-E-B Launch
The Grand Rapids-based better-for-you beverage brand targets recovery and energy positioning as it builds regional groc…
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Our Home Brings 8-Brand BFY Snack Portfolio to Sweets & Snacks 2026
The multi-brand operator targets foodservice and retail buyers with avocado oil formats, protein-forward cheese snacks,…
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Applegate Adds Pork-Beef Blend to Natural Hot Dog Line at Walmart
The Bedminster-based natural meat brand deepens its hot dog portfolio with a blended SKU, leaning on a mass-retail excl…
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MOSH High Protein Enters 2,000 Target Doors in Largest Retail Push
The 20g-protein, creatine-fortified bar targets the convergence of brain health and high-protein demand — a segment gai…