Catalina Snacks Launches New Snack Size Multipacks Ahead of National "Snack Like It Matters™" Campaign

As Snacking Becomes a Bigger Part of Everyday Life, Catalina Crunch Makes It Easier to Choose Protein, Fiber, and Lower Sugar On-the-Go

INDIANAPOLIS, June 16, 2026 /PRNewswire/ -- Catalina Snacks®, a leading innovator redefining better-for-you cereals and snacks, announced the nationwide launch of its new Snack Size Multipacks alongside the upcoming debut of its national Snack Like It Matters™ campaign, a brand message rooted in a simple belief: people are snacking more than ever before… so what they snack on matters.

Inside the rollout

Why it matters

For industry operators, this is another data point in the structural change reshaping the operators sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.

As Snacking Becomes a Bigger Part of Everyday Life, Catalina Crunch Makes It Easier to Choose Protein, Fiber, and Lower Sugar On-the-Go

INDIANAPOLIS, June 16, 2026 /PRNewswire/ -- Catalina Snacks®, a leading innovator redefining better-for-you cereals and snacks, announced the nationwide launch of its new Snack Size Multipacks alongside the upcoming debut of its national Snack Like It Matters™ campaign, a brand message rooted in a simple belief: people are snacking more than ever before… so what they snack on matters.

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Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.