Try NEW Ice Cream Bars, score limited-edition merch giveaways, and so much more
BURLINGTON, Vt., June 16, 2026 /PRNewswire/ -- Drop everything – Ben & Jerry's is rolling into a city near you, with NEW, free Ice Cream Bars! Join The Great Summer Bar Drop: packed with crave-worthy bars, games, limited-edition merch, and plenty of chunk-filled Ben & Jerry's shenanigans.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/benandjerrys/9380453-en-ben-jerrys-new-free-ice-cream-bars-great-summer-bar-drop
What's happening
Why it matters
For industry operators, this is another data point in the structural change reshaping the operators sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.
Try NEW Ice Cream Bars, score limited-edition merch giveaways, and so much more
BURLINGTON, Vt., June 16, 2026 /PRNewswire/ -- Drop everything – Ben & Jerry's is rolling into a city near you, with NEW, free Ice Cream Bars! Join The Great Summer Bar Drop: packed with crave-worthy bars, games, limited-edition merch, and plenty of chunk-filled Ben & Jerry's shenanigans.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/benandjerrys/9380453-en-ben-jerrys-new-free-ice-cream-bars-great-summer-bar-drop
For more industry intelligence built for operators, explore Food & Beverage Magazine's coverage and our latest industry analysis. Have a take on this story? Drop a comment below — we want to hear how it's playing out in your operation.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
