Direct-to-consumer spice retailer Selefina Spices is entering the 2026 fall seasonal window with the $34 Fall Forward Spice Pack, a customizable kit designed to let buyers build proprietary pumpkin spice blends rather than reach for a pre-mixed jar. The launch, coordinated with sister brand Adagio Teas, positions both labels at the intersection of the DIY flavor trend and the perennially high-volume pumpkin spice daypart.
The Products
The Fall Forward Spice Pack ships four refill pouches — ground cinnamon, nutmeg, allspice (2 oz each), and ginger (1.6 oz) — plus six Try-Me samples of ground cloves, cardamom, and mace at 2–3 teaspoons apiece. The format mirrors a strategy Selefina has used broadly: low-commitment sample sizes that reduce trial friction before a buyer commits to bulk purchasing. For operators or caterers who want a ready-made solution, the brand's Pumpkin Pie Spice Blend ($5, 2 oz jar) remains on the shelf as a finished LTO-ready mix.
On the beverage side, Adagio's Pumpkin Spice Tea ($3 sample size) is a caffeinated black tea built on cinnamon, ginger, and cloves — a spec that maps cleanly onto the tea-latte daypart gaining ground in fast-casual and café segments. The Honeybush Pumpkin Chai ($10, 3 oz) offers a naturally caffeine-free alternative anchored by South African honeybush, Masala chai, cardamom, ginger root, and cocoa nibs, giving operators a decaf option without sacrificing aromatic complexity.
Market Context
Pumpkin spice remains one of the most durable seasonal LTO mechanisms in foodservice. Major QSR and fast-casual chains routinely accelerate fall menu launches into late summer, and ingredient suppliers have followed suit, compressing the pumpkin spice selling season into a tighter, more competitive window. Selefina's customizable-kit format is a differentiated play in that environment: rather than selling a single proprietary blend, the brand is essentially selling the raw inputs, letting food-savvy buyers — whether home cooks or small-scale caterers sourcing online — dial in their own ratios.
Selefina is part of the Adagio family of brands, which draws on more than two decades of direct-farm sourcing for its loose-leaf tea portfolio. That supply chain depth is a meaningful credentialing point as foodservice buyers increasingly scrutinize ingredient provenance and single-origin claims, even in the spice category.
"Pumpkin spice continues to be a seasonal sensation, and we're excited to launch the Fall Forward Spice Pack, encouraging creativity in the kitchen," said Nina Zito, Founder and Creative Director of Selefina Spices. The customizable angle is a deliberate counterpoint to the commoditized pre-blended mixes that dominate grocery and club channels.
Both product lines are available exclusively through www.selefina.com and www.adagio.com, keeping the channel direct and margin-friendly — a positioning relevant to specialty food and beverage brands navigating a retail landscape where shelf placement costs continue to rise. For operators scouting seasonal ingredient sourcing outside broadline distributors, direct-to-consumer spice specialists represent a growing alternative procurement channel.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
