Better-for-You
Fiorucci Launches 100% Natural Deli Slices Across Four SKUs
The 175-year-old European specialty meats brand targets clean-label demand with antibiotic-free ham and turkey varietie…
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Better-for-You
Tabañero Launches 7-SKU BBQ Sauce Line With Half the Sugar of Leading Brands
The Florida-born condiment brand targets operators and retail alike with locally sourced, chef-developed sauces drawing…
Better-for-You
Cure Hydration Enters 1,227 Target Doors in Nationwide Launch
The better-for-you electrolyte brand adds Target.com alongside brick-and-mortar, signaling a push toward mass-channel v…
Better-for-You
Blue Diamond Almonds Rolls Out First Rebrand in 20+ Years
The Sacramento-based almond cooperative is betting a visual overhaul and new SKUs will reinforce its category-leader po…
Better-for-You
Truvia Launches Tri-Blend Allulose, Stevia & Monk Fruit SKU
The plant-based sweetener brand targets operators seeking a clean-label, zero-calorie sugar substitute as reduced-sugar…
Better-for-You
David Protein Enters Frozen Dessert, Sells Out in 28 Minutes
The bar brand's freezer pivot opens a new daypart and retail channel as better-for-you frozen dessert competes for shel…
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Good Foods Extends Dairy Dip Line With Three Summer SKUs
The Pleasant Prairie, Wis.-based brand is leaning into chef-crafted variety and clean-label positioning as competition …
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Back to Nature Extends Cheezy Cracker Line With Two SKUs
The natural-snack brand targets natural-channel retail with flavor extensions aimed at heat-seeking and premium-cheese …
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Nurri Expands into Kids' Nutrition with Sam's Club RTD Launch
The Wisconsin-based protein lifestyle brand extends its better-for-you RTD portfolio into the children's daypart with a…
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Cedar's Foods Reserve Hummus Line Earns Seed-Oil-Free Cert
The move positions the Haverhill, Mass.-based manufacturer to capture operator demand for ingredient-transparent Medite…
Better-for-You
NOW Foods 'Start Now' Campaign Taps Olympic Athlete Diggins
The Bloomingdale-based supplement brand activates five all-female wellness voices as it eyes broader reach in the funct…
Better-for-You
Lactaid Targets Dairy-Sensitive Consumers With Summer Pop-Up Push
Kenvue's Lactaid brand pairs influencer activation with consumer sweepstakes as better-for-me frozen dessert demand acc…